LOUSY RECORDS
A cheeky record store that aims to defy the pretentious audiophile stereotype through its use of satire. Lousy Records worships no one—not even Bowie. So, who’s to judge when it’s all lousy?
Stickers are used across the brand to mask the faces of world-famous musicians. By doing this, the clown-faced celebrities are stipped of some their clout and glory. Stickers are given to patrons with purchase, allowing them to join in the fun while taking part in guerilla marketing.
Branding, Copywriting, Art Direction
Student Project
Stickers are used across the brand to mask the faces of world-famous musicians. By doing this, the clown-faced celebrities are stipped of some their clout and glory. Stickers are given to patrons with purchase, allowing them to join in the fun while taking part in guerilla marketing.
Branding, Copywriting, Art Direction
Student Project
